How to Find the Best Design Agency to Help You Create a Kickass Brand

After throwing back a few cold ones and joking with your friends about how you’re going to be the next James Jebbia (founder of the hyper-successful retail brand “Supreme”), you’ve decided you’re going to create a kickass brand of your own. But it’s a long way to the top if you want to go from a start-up to a $1 billion valuation. And you’re probably already thinking about how to find the best design agency to get your dreams off the ground. Well, lean in, my friend; you’ve come to the right place.

Finding a design agency that aligns with your vision requires you to first and foremost know what that vision is. There are thousands of creative agencies out there, but not all of them will be a good match. In this way, finding an agency that aligns with your vision is not all that different from dating. To know whether your date is a good match, you must first understand yourself. So, figure out what your brand is trying to accomplish and communicate those objectives from the beginning as you search for your creative agency.

At the risk of extending this dating metaphor, you’ll want to keep your options open. Every design agency has its strong suits, but no agency can be everything at once. There are tradeoffs, and though you may be sold on one agency’s illustration style, you may run into problems with their creative process. By considering a handful of viable candidates, you broaden your horizons and strengthen the chances of launching a successful brand. During the interview process, you can ask questions about their experience, current workload, pricing, and creative process that will help you to narrow the candidate pool until you’ve found the one.

Once you’ve found the best design agency for your up-and-coming trend-setting brand, you’ll need to nurture that relationship by keeping your communication open and direct. Take the time to learn about their brand, follow them on social media, and praise their work when they deliver. There’s no guarantee that the first creative agency you hire will be your last. But if you’ve done your due diligence, don’t be afraid to enter into a long-lasting business relationship. When you work smart and collaborate with the same agency over time, you will be rewarded with enhanced brand continuity and awareness.

Read a similar article about illustration design here at this page.

Your Guide To Unforgettable Product Branding

Why does product branding matter? Let’s look at it this way. You may love Coca-Cola, Nike, or Apple. But you would probably not be able to remember the other brands that advertise in the same category as them nearly as easily. And this all comes down to product branding read more

Key Features of Stellar Design Logo

In 1971, after Carolyn Davidson was paid only $35 to design a logo for a novel sportswear company, one of the founders, Phil Knight, observed it and said: "Well, I don't love it, but maybe it will grow on me." Well, that logo went on to become the face of a $34.8 billion athletic apparel company that we all know as "Nike." The moral of this story: pay your graphic designers a fair wage and choose an artist who has a grip on the fundamentals of corporate branding design. Because, what makes a logo like the Nike swoosh so timeless is its ability to balance these three key features:

1. Simplicity
2. Notability
3. Versatility

Companies often want to convey as much information as possible about their business, so that prospective customers can wrap their heads around what the business offers. And while this goal has the best of intentions, when it comes to corporate branding design, an effective logo should not sacrifice simplicity for clutter. Symbols like the Nike swoosh or the McDonald's golden arches are great examples of clean and expressive logos that get the message across without unnecessary and busy elements.

The communicative quality of a simple logo lies in its notability. That is, a memorable logo can be easily recalled with only a brief glance. Often, a logo is not isolated and served on a silver platter; they're usually surrounded by other advertisements vying for the same audience's attention. Therefore, your logo should avoid elaborate and intricate elements that make it too difficult to recall. If your logo fails to make a memorable impression on the viewer, don't be surprised if it's swiftly dismissed.

The third and final feature of stellar corporate branding design is the logo's versatility. Since your logo has to stand out among the crowd, it must be everywhere your customers are. T-shirts, fanny packs, coffee mugs, and baseball caps are all great additions to a robust marketing strategy that bolsters your brand's visibility. But try squeezing the Presidential seal onto an office pen, and you're sure to learn a valuable lesson on the importance of versatility.

These three elements are not the only qualities that make for stellar logo designs, but almost every effective logo strikes a unique balance between them. Because, that which is simple is versatile, and that which is versatile will in-turn become notable.

Read a similar article about the best graphic design company here at this page.